Use your keywords in your title.
URL -
Use your keywords in your URL slug - shorter is better, hyphens not underscores.
Headline -
(h1) Use your capsule headers (h2) instead.
Repeat your keywords, but don't "stuff" them unnaturally.
ALT attribute -
ALT tag controlled via the caption segment of the image capsule.
File Name -
Changes file name upon upload.
Keyword Location -
Use your keyword within the first 100 words of your content also use in your custom summary.
Internal Links -
The amount of links to your content from within the site itself are valuable, using tag pages in order to get internal links will give you a boost on top of the powerful built in interlinking that HP already employs. This is essentially what a HP tag is, an inbound link from within the site that you can control. Also be sure to interlink your own content with anchored text link.
Italics/Bold -
They have a tiny SEO benefit - italics more than bold - and do not need to be used more than once!
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