Always remember that any search engine algorithm is nothing more than a giant bean counting machine. Indeed the nature of any algorithm is to attach numeric values to real life functions so as to calculate a real life result. Hence we have Google. Google places a huge percentage of its ranking result value on inbound links to a website. And for the longest time Google placed no ranking value on links which blocked search engine travel by using a “no follow” code.
Enter into this equation social network websites with their generalized likes and dislikes system. If 100 million people all “like” World Cup Football on Facebook, surely websites promoting matches should rank highly in searches. This is the basis of factoring social network data into search results.
Twitter and Facebook preferences are set up as No Follow links, sort of links to nowhere. But obviously the demographic value of these “likes” must be counted. Google and Bing are both now ‘said’ to be placing a small countable value on No Follow links.
The implications for SEO are enormous. This sets a baseline value for any link. Where, in the past a link was specifically lowered in value to its proportionate share of overall ranking power, now (if this is correct) every link is worth a little something. Take a look at your site changes over the last six months. You may discover that sheer volume of links seems to have supplanted quality. The revaluing of No Follows may be the cause.
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Enter into this equation social network websites with their generalized likes and dislikes system. If 100 million people all “like” World Cup Football on Facebook, surely websites promoting matches should rank highly in searches. This is the basis of factoring social network data into search results.
Twitter and Facebook preferences are set up as No Follow links, sort of links to nowhere. But obviously the demographic value of these “likes” must be counted. Google and Bing are both now ‘said’ to be placing a small countable value on No Follow links.
The implications for SEO are enormous. This sets a baseline value for any link. Where, in the past a link was specifically lowered in value to its proportionate share of overall ranking power, now (if this is correct) every link is worth a little something. Take a look at your site changes over the last six months. You may discover that sheer volume of links seems to have supplanted quality. The revaluing of No Follows may be the cause.
For More
Links are the prioritized output of the SEO experts. But not all of those sales conversion are coming from Do follow links. Obviously, by means "Like" in Facebook and any other social media sites. It would increase your potential visitors that would later be converted into your clients. This is why companies and individuals outsource SEO. It is very important to businesses and site owners to increase traffic and visibility of their sites.
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