Most webmaster IT development types are well aware that results from Yahoo search are now delivered by Microsoft’s Bing. Many have gone so far as to rename the collaboration Microhoo. What many internet marketers may not realize is Yahoo and Bing are still competitors. Yahoo only makes money when people use their engine to search and then click on an ad. They keep 88% of all revenues generated on their site. Yahoo also no longer carries the expense of maintaining data centres around the globe. It is a most profitable arrangement. Still, if people stop coming to Yahoo there will be no profits and soon be no Yahoo. This raises the thought that even search engines need search engine marketing.
Much in the way a television station announces upcoming programmes, Yahoo lists their own features and cross promotes them with interlinking. They go to great lengths to write search engine friendly dynamic content for all of their inner pages. In short, Yahoo employs major search engine optimisation. Yahoo engages in dynamic link building and on page optimisation so as to increase their position in search engine results and across the internet. For as much as the major search engines deride SEO, the truth is they invented the process and are the masters of the SEO universe.
The other day, Google ran another one of their engaging and entertaining doodles. The Flintstones were honoured for their 50 years of full colour service to humanity. The depiction was quite brilliant and gave one a lift every time Google was used. Similar success has been met by Google with hundreds of these little drawings. Other than doodles Google remains its white background, “nothin’ to see here folks,” search engine self. The Yahoo homepage serves as a portal for sports, mail, weather and a hundred other favourite pursuits. Bing falls somewhere in between with some beautiful high end photography and a few promotions listed on their page. All three of the major search engines have unique marketing approaches so as to hopefully gain market share. Whether they print a doodle or a picture of an astronaut or a listing of football results, they are all optimising their pages so as to draw a result… just like we do.
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Much in the way a television station announces upcoming programmes, Yahoo lists their own features and cross promotes them with interlinking. They go to great lengths to write search engine friendly dynamic content for all of their inner pages. In short, Yahoo employs major search engine optimisation. Yahoo engages in dynamic link building and on page optimisation so as to increase their position in search engine results and across the internet. For as much as the major search engines deride SEO, the truth is they invented the process and are the masters of the SEO universe.
The other day, Google ran another one of their engaging and entertaining doodles. The Flintstones were honoured for their 50 years of full colour service to humanity. The depiction was quite brilliant and gave one a lift every time Google was used. Similar success has been met by Google with hundreds of these little drawings. Other than doodles Google remains its white background, “nothin’ to see here folks,” search engine self. The Yahoo homepage serves as a portal for sports, mail, weather and a hundred other favourite pursuits. Bing falls somewhere in between with some beautiful high end photography and a few promotions listed on their page. All three of the major search engines have unique marketing approaches so as to hopefully gain market share. Whether they print a doodle or a picture of an astronaut or a listing of football results, they are all optimising their pages so as to draw a result… just like we do.
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